The holidays are a crucial time for businesses, when increased spending and promotions can really make or break the bottom line. And with digital marketing playing an increasingly important role in consumers’ holiday shopping plans, it’s more important than ever to make sure your holiday campaigns are on point.
To help you out, we’ve put together a list of seven must-do’s (and never-do’s) in holiday digital marketing. From creating targeted ad campaigns to harnessing the power of social media, these tips will ensure your business makes the most of the holiday season. So read on and get ready to boost your holiday sales!
1. Do create targeted ad campaigns
One of the best ways to reach holiday shoppers is through targeted ad campaigns. According to a leading digital marketing agency, by targeting ads specifically to people who are likely to be interested in your products or services, you can ensure that your message reaches the right audience and stands out from the noise of generic holiday marketing messages.
To create a targeted ad campaign, start by thinking about who your ideal customer is and what they might be interested in. Then, use demographic data and psychographic data (like interests and values) to target your ads accordingly. For example, if you sell women’s clothing, you might target ads to women aged 18-35 who live in urban areas and have an interest in fashion.
2. Don’t neglect email marketing
Email may not be the newest or sexiest form of marketing, but it’s still one of the most effective. In fact, according to a recent study, email is the second-most influential channel when it comes to holiday shopping, behind only search engines.
So if you’re not already using email marketing to reach holiday shoppers, now is the time to start. To get started, create a list of potential customers and craft engaging emails that promote your holiday deals and specials. Email Marketing Services Dallas shared that you can also use email segmentation to send more targeted messages to different groups of people on your list. For example, you might send one type of email to people who have bought from you before and another type of email to people who have never bought from you before.
3. Do harness the power of social media
Social media is another powerful tool that you can use to reach holiday shoppers. In fact, according to a recent study, nearly half of all shoppers say they’ve made a purchase as a result of seeing a product on social media.
A reputable social media marketing agency shared that to make the most of social media this holiday season, start by creating holiday-themed content that promotes your products or services. Then, use targeted ads and paid promotions to ensure that your content reaches the right people. And finally, don’t forget to interact with your customers and followers! Responding to comments and questions shows that you’re invested in your customers’ experience and helps build trust and loyalty.
4. Don’t forget about mobile
With more and more people shopping on their smartphones, it’s crucial to make sure your holiday campaigns are optimized for mobile. In fact, according to a recent study, nearly 60% of shoppers say they’re likely to make a purchase on their phone this holiday season.
To make sure your campaign is mobile-friendly, start by creating responsive website design that looks great on any device. Then, use a short, punchy copy that’s easy to read on a small screen. And finally, don’t forget to include a strong call-to-action that encourages people to take action on their phone.
5. Do personalize your marketing messages
Personalization is another important trend to keep in mind this holiday season. In fact, according to a recent study, nearly 80% of shoppers say they’re more likely to buy from a company that personalizes its marketing messages.
To personalize your holiday marketing messages, start by thinking about what makes your products or services unique. Then, use that information to craft messages that are tailored to each individual customer. For example, if you sell personalized jewelry, you might send a message to each customer that includes their name and the names of their loved ones.
6. Don’t forget about search engine optimization
With so many people shopping online this holiday season, it’s important to make sure your website is ranking high in search engine results. That’s where search engine optimization (SEO) comes in.
According to a leading SEO Agency, to optimize your website for search engines, start by doing keyword research to find out what people are searching for. Then, use those keywords throughout your website, including in your website copy, product descriptions, and blog posts. And finally, don’t forget to track your progress with Google Analytics so you can see how your efforts are paying off.
7. Do take advantage of retargeting
Retargeting is a powerful tool that allows you to reach people who have already shown an interest in your products or services. In fact, according to a recent study, nearly 70% of shoppers say they’re more likely to buy from a company that retargets them with ads.
To take advantage of retargeting, start by placing a pixel on your website. Then, use that pixel to create targeted ads that reach people who have visited your website in the past. And finally, don’t forget to track your results so you can see how effective your campaigns are.
8. Don’t spam your customers
It’s important to remember that people are bombarded with marketing messages during the holiday season. So, if you want to stand out from the crowd, it’s important not to spam your customers with too many messages. Instead, focus on quality over quantity and make sure each message is relevant and engaging.